FAB 40th Website Redesign by kinetic

April 12, 2023

Magic City Art Connection is celebrating a BIG milestone in 2023, its FAB 40th year. As part of this momentous anniversary, our website sponsor Kinetic Communications is giving MCAC’s website a redesigned new look.

The original MCAC website by Kinetic Communications launched at the 2013 Festival, and has served as a great connection point between the Festival and its patrons, collectors, and supporters for the last 10 years. In 2020, another design partner, Miller Communications, Inc., reimagined MCAC’s logo, which provided momentum for this eventual and exciting update to the Festival’s online identity.

We’re loving the new features and updates by Kinetic’s team encompassing the Artist previews and profile pages, new image galleries, tethers to social media and blogging content, plus streamlined navigation and interfaces. We can’t wait for you to see it and explore!

We asked Jay Brandrup, founder and principal of Kinetic Communications, a few questions about their support of Magic City Art Connection and Corks & Chefs, plus this FAB 40th website project.

Kinetic has been the steward of Festival’s online identity for the last 10 years. How has the creative vision, energy and legacy of Magic City Art Connection sustained your enthusiasm and support of this spring arts tradition in Birmingham?

For many years, we’ve been helping clients in a lot of industries achieve their goals on the web. Our favorite part is being included in the changes our clients implement as they shift and grow. We love seeing the progression from where they were to where they’re going and appreciating their success after these changes are made. Our creativity is fueled by the passion our clients have, and MCAC is no different! Over the last decade, Kinetic has enjoyed our partnership with the Magic City Art Connection and their dynamic team, and we look forward to many more years to come!

Does building an art festival website give your team any additional creative outlet?

Thankfully, we have plenty of creative outlets. Even when developing websites for less creative industries, there’s always something new to experience and conceptualize. Still, we hold a special place in our hearts for out-of-the-box thinkers, for those willing to take a risk aesthetically. That’s why we have enjoyed our relationship with MCAC for all this time 🙂 And we think it pays off too, if we do say so ourselves!

Kinetic is one of the longtime sponsors of Corks & Chefs: A Taste of Birmingham @ Magic City Art Connection. What do you love about this delicious signature event celebrating its 26th year in 2023?

It’s truly a testament to how much the community loves and supports a strong culinary event and where there is good food and drink, there is always good conversation. You can always count on a fun time under the Corks and Chef’s tent.

We can’t thank Kinetic enough for making this website redesign a reality for our 40th year. They are the best, and it’s been such a pleasure to work with their talented crew over the years and in 2023 to unveil the next version of MCAC’s digital face.

Visit www.magiccityart.com to preview the 2023 exhibiting artists, get your advance tickets to the Festival and Corks & Chefs, plus plan your visit and list of things to do and see. There’s so much, including music and dance performances to enjoy at the Spray Pond and Visitor’s Center, workshops for kids and adults to attend at Imagination Festival and Collectors Classroom (Sign up here for classes!), good food to grab at the Festival Cafe, a Special Exhibition to pop in on featuring curated works acquired by MCAC Collectors, the High School Sculpture Competition installations to marvel at around Sloss, and so much more!

Create. Inspire. Educate. Collect. And FIND ART April 28-30, 2023 at Sloss Furnaces National Historic Landmark. It’s a spring arts tradition.